Compared
UTMCAP or Keitaro
This is not really a price comparison. Keitaro sells you software to run on a server you rent; we answer the redirect ourselves. Both bills are small — the difference is which one includes the server, the patching and the night the disk fills up.
Their figures were read off their own pricing page on 2026-09-10. Prices change; if one below is out of date, tell us and it gets corrected.
What you are billed for
The two prices are not counting the same thing.
“Their pricing page states no click or traffic limit on any plan. The licence is per month, and the traffic ceiling is whatever the server you rent can answer.”
Which is genuinely the better deal at volume, and worth saying plainly: past a certain amount of traffic, a licence plus a box you already run is cheaper than anything metered, ours included. What it does not include is the box, or the person who looks after it.
Side by side
Both ladders, as each of us publishes them.
UTMCAP
- Free
- $0
- 10,000 clicks
- Starter
- $29
- 1M clicks
- Growth
- $59
- 3M clicks
- Pro
- $115
- 6M clicks
- Scale
- $159
- 10M clicks
Keitaro
- Starter
- $40
- 1 user, 1 domain
- Advanced
- $72
- 5 users, 100 domains
- Expert
- $104
- 5 users, 500 domains
| UTMCAP | Keitaro | |
|---|---|---|
| What you are buying | A hosted service | A licence for software you install |
| Entry price | $29 / month | $40 / month, billed yearly |
| Click ceiling | 1M on the entry plan, 10M at $159 | None stated — whatever your server answers |
| Server to run | None | Yours, and its cost is on top |
| Updates and patching | Ours | Yours |
| Where the redirect is answered | Cloudflare's edge | Wherever you put the server |
| Tracking domains, entry plan | 10 | 1 with SSL |
| Tracking domains, from $59 | Unlimited | 100 on the $72 plan |
| Team members, entry plan | 3 | 1 |
| Where your click data sits | Our infrastructure, exportable any time | Your own server |
Our prices are monthly; annual billing is lower and is on the pricing page, along with the fact that billing is not switched on yet.
Where Keitaro is better
The reasons not to move.
Written first, because a comparison page that finds nothing good to say about the other product is not a comparison.
No click ceiling at all
The licence is the whole software cost whatever the traffic does. At real volume that is cheaper than any metered tracker, and pretending otherwise would be silly.
The data is on your own machine
Nothing leaves your server. For some buyers that is the requirement and everything else is a detail. We export on request and any time, which is not the same thing.
A decade of user scripts and integrations
A very large library built up over years, a landing-page editor, and a community that has already solved most of what you are about to hit.
You control the version
It updates when you say so. A hosted product updates when we ship, and you get whatever we shipped.
Where we are better
The reasons to.
There is no server
No VPS to size, no PHP to patch, no ClickHouse to keep from filling the disk, and no 3am where the redirect is down because the box is. The $40 licence is not the whole cost of running Keitaro and the $29 is the whole cost of running this.
The redirect is answered at the edge
From Cloudflare rather than from one region. The fastest of twenty-five countries we measured came back in 69 ms. A single server in Frankfurt cannot do that for a visitor in Jakarta unless you build the distribution yourself.
Ten domains on the entry plan, unlimited from $59
Their Starter licence is one domain and one user. Certificates are issued for you here as soon as the record resolves.
Ten thousand clicks free, with no card
You can point a domain at us and run a click through before deciding anything. A licence is bought before you find out.
The verdict, including when it is not us. Pick Keitaro if you have the traffic to make a licence cheaper than metering and somebody who is happy running the server — at that point it is the right answer and we would tell you so. Pick us if you would rather spend the day buying media than administering a tracker.
Questions
The ones that decide it.
What is not built here is listed on the platforms page rather than left out of this one.
Also compared
- Is Keitaro really cheaper at volume?
- Past a certain amount of traffic, yes. A licence with no click ceiling beats anything metered eventually, ours included. What the licence price leaves out is the server, its bandwidth, and the time spent keeping both healthy — so compare the total, not the two prices.
- Can I self-host UTMCAP?
- No. This is a hosted service and there is no self-hosted edition. If running it yourself is a requirement, Keitaro is the answer to your question, not us.
- What happens to my data if I leave?
- Clicks, conversions and campaigns export in full, in formats another tool can read, for as long as the account is open. The tracking domains are yours and their DNS records point wherever you send them next.
Run one campaign through both.
Ten thousand clicks a month and no card, which is enough to see whether the numbers agree with the ones you already have.